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The Dolly Mama brand brings joy, confidence, and whimsy.

Founded by Joey, whose designs are inspired by humor, boldness, and a love for individuality, Dolly Mamas celebrates unapologetic self-expression. The company specializes in creating products—ranging from vibrant home decor to whimsical apparel that encourages people to embrace their quirks & laugh a little louder.

About Me

Joey Kaufman Heiberg

Joey Kaufman Heiberg

Joey Kaufman Heiberg

I am a self-taught artist who produced commercials in another life.  My dad said I came out of my mom holding a crayon and chasing boys.  Still kinda true.  I've been on Oprah, my studio made the cover of Where Women Create, my cloth dolls made it into Art Doll Quarterly, I've won multiple Louie Awards (Oscars for greeting cards), the sit

I am a self-taught artist who produced commercials in another life.  My dad said I came out of my mom holding a crayon and chasing boys.  Still kinda true.  I've been on Oprah, my studio made the cover of Where Women Create, my cloth dolls made it into Art Doll Quarterly, I've won multiple Louie Awards (Oscars for greeting cards), the sitting metal dolly mama "Queen Bitch", was on a tv sitcom in the 2000's, my "High Maintenance" compact mirror was seen on Christie Knows Best and the dolly's and I have made an ass out of ourselves on QVC, HGTV, the local news and Doctor Oz.  I'm an artist who lives for her stories, which is why in 2023, I wrote my memoir, “Between Men-O-Pause and Dead. 

Joey Heiberg, dolly mamas, dolly mamas by joey, funny, women, greeting cards, funny sayings

How it all started

Joey Kaufman Heiberg

Joey Kaufman Heiberg

I was lying in bed when I had this inspiration to draw these women, a.k.a, the dolly mamas.  I was too lazy to get out of bed, so I grabbed the closest thing to me...a newspaper...I drew my first dolly mama on the empty margin (which is why she is so long and lanky).  On my first drawings I used my 5-year-old daughter's markers and a blac

I was lying in bed when I had this inspiration to draw these women, a.k.a, the dolly mamas.  I was too lazy to get out of bed, so I grabbed the closest thing to me...a newspaper...I drew my first dolly mama on the empty margin (which is why she is so long and lanky).  On my first drawings I used my 5-year-old daughter's markers and a black Koh-I-noor pen from high school.  Eventually I found Tombow markers and my world opened up.  Then I broke down and taught myself Photoshop.  My head exploded...I could take the coffee stains out my drawings.  Life couldn't get better...Oh..but it did...Procreate came into my life and I left my markers completely.  Don't worry, they are happily displayed in my studio taunting my 

Koh-I-noor pen. 

Joey Heiberg, dolly mamas,  funny, women, some days I amaze myself, greeting cards, funny sayings

What I know

Joey Kaufman Heiberg

What I know

When you know your worth, nobody can make you feel worthless.

We have two choices on how you live in this world, love or fear.  Choose love, fear just stops you from doing what you really want to do.  I am living proof that you can conquer your fears.  They will always be there, let them sit next to you, as long as they know they have no v

When you know your worth, nobody can make you feel worthless.

We have two choices on how you live in this world, love or fear.  Choose love, fear just stops you from doing what you really want to do.  I am living proof that you can conquer your fears.  They will always be there, let them sit next to you, as long as they know they have no voice you two can get along just fine.   And most importantly...The only way you will fail is if you NEVER try.  Just ask yourself one simple question...."What is the worst thing that can happen?"  Live the life you were born to live...your way and don't forget to laugh while you're going through it!

Join me on my journey

Here's some new stuff...

A Woman holding a martini glass to her ear dressed in a vintage bathing suit. I can hear the ocean;
Woman dressed in a vintage bathing suit holding a beach bag and umbrella. Be-ach happy. Dolly Mamas
Woman dressed in a vintage bathing suit with a hat holding a summer drink and a beach ball. Beach fo
Woman in vintage bathing suit holding a beach ball. Beachaholic. Dolly Mamas by joey. Funny beach te
Woman in vintage bathing suit. Come out of your shell. Dolly Mamas by joey. Funny beach tea towel.
Woman wearing a beach outfit and holding a beach bag of alcohol. Dolly Mamas by joey. Funny beach te
Woman dressed in a vintage bathing suit and hat. Dolly Mamas by joey. Funny beach tea towel.
Woman in a vintage beach outfit and beach bag. Dolly Mamas by joey. Funny beach tea towel.
Women in retro outfit. Nope not today. Dolly Mamas by joey. Funny saying about life. Orange and must
Woman who is divorced. vintage outfit. Dolly Mamas by joey. Funny saying about divorce.
Woman who crafts holding crafting supplies. Dolly Mamas by joey. Funny saying about crafting.
Woman who knits holding knitting needles. Dolly Mamas by joey. Funny saying about knitting.
Woman dressed in vintage dress pink and green. Dolly Mamas by joey. Funny saying about drinking and
Woman dressed in 1940's outfit. Dolly Mamas by joey. Funny saying about getting older.
woman dressed in 1960's outfit. Dolly Mamas by joey. Funny saying about being a mother.
Woman dressed in 1970's outfit drinking a beer. Dolly Mamas by joey. Funny saying about beer drinkin
Woman dressed in 1960's outfit. Green and mustard. Dolly Mamas by joey. Funny saying about age.
Reality is ruining my life, dolly mamas, joey heiberg, tea towel, funny women
I'm trying to cut down on my swearing, dolly mamas, joey heiberg, tea towel, funny women
If you've met my family you would understand, dolly mamas, joey heiberg, tea towel, funny women
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DO YOU NEED A LAUGH? 

What people are saying... "How would I describe this book?" If Sex and the City had a baby with Eat, Pray, Love and their nanny was I Love Lucy. "I laughed out loud on so many occasions, I ordered several copies for my girlfriends." "The day I received this book, I read 11 chapters." "This book had me laughing so hard at times. I would love to see this made into Netflix series."

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